"So that's why it costs so much?" "No, that's why it's WORTH so much."
Yesterday
I ran across a post announcing a 3-day workshop taught by a collage
artist I greatly admire, whose style is distinctly different then my
own. As I read the workshop description with interest, dreaming of
making room in my schedule and budget to treat myself to study under
this artist's tutelage, I came to the registration page and had a
little shock. It was close to twice the cost of the average three day
art workshop!
My
first thought was one of surprise, but then I found myself
calculating the entire cost of a trip like that. One where I might be
able to rationalize the several hundred extra dollars for the event
in relevance to what I was sure I might gain if I went.
And
oh how much I wanted to go!
The
chance to get an inside glimpse into the practice of an
internationally recognized professional, working on a level that I currently aspire to. To learn techniques so different from my own, to have the
opportunity to sit on the other side of the classroom table and glean
from the instructor’s wealth of accumulated knowledge, and vast
experience making art and selling it. Getting to sit side by side
with other students who often bring their own fresh perspective and
invaluable tips to a class environment like this. And let’s face
it, as an artistic introvert, taking a workshop is my idea of a good
vacation. It’s structured and organized, I get to enjoy the
creative process in a pressure free zone, and still leave myself a
few days to go out and explore the area while I’m there.
I
didn’t wind up enrolling due to a conflict in my schedule, but the process of researching and mulling it over got me to thinking about some of the questions I’ve been receiving
as my own spring teaching schedule draws near. Questions that
sometimes directly, sometimes not, imply a lack of understanding of
how a workshop fee is calculated and why it can be different from one
location to the next, or even from one instructor to the next.
Why, you might be thinking, does it cost so much?
It feels a little taboo to be talking about it out loud like this. And I
could go on and on explaining the things that I'm privy to that the student doesn't necessarily get to see – like the
difference in overhead between being hosted by an art center, or a
private studio. Or the behind the scenes costs of a major art
conference or retreat vs teaching at a small indie shop. I could share how much out-of-pocket is
involved for the artist in each situation, for supplies, equipment, liability insurance, shipping, and travel. Students are often surprised when I
tell them that my transportation costs are rarely covered by the
host, and oftentimes lodging isn't included in my contract either-especially at those larger art centers and conferences. I
could share that these costs don't change for me regardless of
whether we have the minimum number of students enrolled or the
maximum, but that my compensation changes according to the number of seats filled.
And
I could share that, like many full time artists, I don't have a
safety net or another source of income to support myself, so I
carefully plan my budget in advance to be able to offer any early
bird discounts or holiday type special offers.
I
could even tell you how much work goes into creating a class and
marketing it – sometimes well over a year in advance – (my 2020
schedule is shaping up to be very exciting), the number of hours
required to apply, fill out contracts, create interesting content,
correspond with the host site, student inquiries, record keeping of
enrollment, accounting, sending out yet another 1099. Making samples,
ordering supplies, keeping up with it all on social media, and last
minute exchange of details with the host site, or directly with the
students so everyone winds up exactly where they are supposed to be
with everything they need to have a great time, all the while
starting the whole process over again for the following years
schedule.
In
between all of this, as a full time artist, I am also developing new
ideas, working on upcoming shows, applying for opportunities, grants, fellowships, learning techniques that I need to help my own practice. When I don't create and grow, I have nothing new to show for it
and nothing new to offer you.
I
could tell you all of these things, really I just did. But I know
that this isn't the thing that you necessarily need to understand when making the decision to register for a class, parting with your
own hard earned dollars, dipping into your own reserves of time,
energy, and resources.
Last
month I was listening to the radio, when the newscaster exclaimed how much cheaper it was to go see a particular team play this year due to whatever loss they had endured the year
before- now tickets were “only selling for about $200 each instead of the usual $500 for a
tournament."
Only
$200 to sit in the bleachers for a couple of hours watching a game?
What a bargain! (read sarcastically). I'm not a sports fan, the cost
of these bargain rate tickets sounded astronomical to me. But people
pay it everyday. Hundreds of people. Thousands even. Sports stands
full of them!
Maybe
you aren't a sports fan either. You may be totally tracking with me
on that one, but think about the amount of money we humans are
willing to spend to be entertained – sports, music concerts, going
to the theater or opera, etc. We work hard and we just want to relax and enjoy ourselves sometimes.
It's
a big booming industry, the entertainment world is.
Most of these events are designed for us to participate in a very
passive sort of way – cheering for our team, or band, or favorite
cast members. We walk away with a souvenir program, a ticket
stub, some very fine memories, and if we are lucky, an autograph or
two, after only a few hours that went by all too fast.
But when
you take an art workshop, you get so much more than passive entertainment.
You
get personal interaction with an artist whose style and experience
you admire and appreciate. You get to glean from that experience, asking questions while watching their process up close and personal.
You make fun new connections in a relatively small group of people.
You'll laugh and have fun, you'll walk away with a work of art or two
that you yourself get to create, and you will also leave with some
very fine memories. The event itself will last several hours, or even
days, longer than a football game. And most importantly, you'll leave
with a working knowledge of new techniques and a budding confidence in
your own abilities to create. A good instructor will inspire you to grow in your own practice, whether
you choose to pursue it professionally or as a hobby. There
is nothing passive about the value of learning a new skill.
And THAT, my friends, is why an art workshop is worth so much. ♥
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